How can a small team of designers, developers, and managers remain competitive in an ever-changing digital landscape? Is there a way to shatter the standard web design process and achieve massive efficiencies?

Can space and time be compressed and we simply design a web page in-browser, and launch it or pass it down the assembly line? Can a designer do this alone? Or a developer alone? Or better yet, can a designer and developer collaborate together in real-time? What about a junior team?

The Impossible Wish List

The Solution

A collaborative, fully integrated design system that only requires knowledge of HTML. It takes the average digital professional a few days – or a few weeks – to learn the essentials of an HTML workflow. Anyone can do it with simple tools and software.

The Results

You're looking at it – this website.

As a digital property, this enhances my reputation as a creative director, offers an inbound marketing channel opportunity, and builds awareness of my projects via featured content. I do love learning from digital experiments, so this makes for a good rainy day project.